Visitor Score
Measuring Visitor Quality.
94
Total attendance tells you nothing about value.
Visitor Score reveals who attended, their relevance and their engagement. It's a composite metric that gives you a true picture of your event's quality.
Relevance
Does the visitor match the target profile of your exhibitors?
Engagement
Did they visit booths, attend sessions, and interact with the app?
Authority
Are they decision-makers with purchasing power?