HavExpo
A Trade Fair Redefined by Data and AI
Live Insights
The Challenge
HavExpo is a leading international trade fair for the aquaculture and fishing industries, connecting exhibitors with buyers, decision-makers and specialists across the value chain.
Like most trade fairs, HavExpo historically measured success by total attendance during a limited number of event days. But organizers and exhibitors needed answers to more critical questions that extend beyond the event itself:
- Who actually attends the fair?
- Are visitors relevant for exhibitors’ business?
- Can exhibitor ROI be documented — not assumed?
- How can the fair improve continuously?
HavExpo decided to challenge the industry standard and move beyond the event-only mindset.
The Solution
HavExpo implemented EXPOGENIUS as a unified, data- and AI-driven platform designed to operate 365 days a year — before, during and after the fair.
From Data to Action: "Task First"
Instead of searching for insights in complex graphs, the HavExpo team is now served the most important tasks every morning. The system doesn't just tell them they are missing visitors from a specific segment – it provides a ready-made recommendation and a button to launch the reactivation campaign.
6 Concrete Pre-Fair Goals
- Reach 14,000 visitors
- Achieve 40% returning visitors
- Get 45% of registrations via exhibitor invitations
- Ensure 60% of attendees are from core segments
- Increase visitor score by 15%
- Minimum 65% decision makers
Exhibitor ROI: 103 Active CRM Users
To ensure exhibitor ROI, HavExpo introduces our complete Fair CRM system. A full 103 exhibitors actively use the platform at the fair to scan leads, classify them (Hot/Warm/Cold) in real-time, and document their exact Cost Per Lead.
- Real-time Dashboard for exhibitors
- Lead scoring (Hot/Warm/Cold)
- Documented Cost Per Lead
- Direct export to own CRM
AI Knowledge Engine
HavExpo is no longer just an annual event; it is a learning platform. Every interaction, every lead, and every meeting makes the system smarter, ensuring the next fair creates even more value.
- Continuous improvement of visitor quality
- Identify patterns across segments
- Real-time Target-Gap analysis
- Cross-analysis of marketing performance
The Result
The organizer now works from concrete tasks instead of passive dashboards
103 exhibitors use the platform to document their ROI and Cost Per Lead
Strategic decisions are made based on Target-Gap and Cross-analyses
The platform learns continuously and improves match-making for every fair
HavExpo evolved from a single event into a 365-day data-driven learning platform.
Why It Matters
Move from event-based metrics to continuous insight
Strengthen exhibitor ROI through relevant, documented visitors
Use AI to support decisions before, during and after the fair
Create long-term value for organizers, exhibitors and visitors
Strategic Technology Partner for Global Aqua 2027 🌊
Global Aqua is the new international flagship for the aquaculture industry.
40,000 m² at NOVA Spektrum in Oslo. September 7–9, 2027. 30,000 visitors. 300+ exhibitors.
Behind the event: AqKva AS and Norwegian Promotion Group AS — two of the most experienced fair organizers in the Nordics, with 30+ years of combined expertise.
EXPOGENIUS will deliver the digital backbone: real-time lead scoring, AI-driven decision support, and documented exhibitor ROI — for a fair that brings together producers, technology leaders, researchers, decision-makers, and investors from across the globe.
From HavExpo AS to Global Aqua. From Norway to the world. 🌍
Built in Denmark. Designed for global growth.