HavExpo
A Trade Fair Redefined by Data and AI
Live Insights
The Challenge
HavExpo is a leading international trade fair for the aquaculture and fishing industries, connecting exhibitors with buyers, decision-makers and specialists across the value chain.
Like most trade fairs, HavExpo historically measured success by total attendance during a limited number of event days. But organizers and exhibitors needed answers to more critical questions that extend beyond the event itself:
- Who actually attends the fair?
- Are visitors relevant for exhibitors’ business?
- Can exhibitor ROI be documented — not assumed?
- How can the fair improve continuously?
HavExpo decided to challenge the industry standard and move beyond the event-only mindset.
The Solution
HavExpo implemented EXPOGENIUS as a unified, data- and AI-driven platform designed to operate 365 days a year — before, during and after the fair.
Visitor Score — Industry Innovation
HavExpo introduced Visitor Score as a new quality metric for trade fairs, measuring visitor relevance, decision authority, and engagement behavior.
AI Learning Engine
Insights generated during the fair are refined and activated throughout the year, ensuring that each edition builds directly on the last.
- Benchmark performance year over year
- Identify patterns across visitor segments
- Generate AI-based improvement recommendations
- Continuous refinement loop
The Result
Visitor quality became a measurable, year-round asset
Exhibitor value could be documented beyond the event days
Strategic decisions were driven by data and AI — not assumptions
Improvement became a continuous process, not a post-event exercise
HavExpo evolved from a single event into a 365-day data-driven learning platform.
Why It Matters
Move from event-based metrics to continuous insight
Strengthen exhibitor ROI through relevant, documented visitors
Use AI to support decisions before, during and after the fair
Create long-term value for organizers, exhibitors and visitors