Co-creating the Future of Trade Fairs with MESSE C
Since 2013, MesseKompetence and MESSE C have collaborated to develop effective self-service entrance solutions. This partnership, which began with the specialized agriculture fair NutriFair, ultimately sparked the creation of EXPOGENIUS.
MesseKompetence has been our trusted partner for trade fairs and public exhibitions since 2013. Together, we have developed effective self-service solutions that minimize queuing and staffing at the entrance, and we have several joint projects in the pipeline.
The NutriFair Origin Story
EXPOGENIUS was not born in a development lab. It was born on the trade fair floor, specifically at NutriFair – a professional trade fair for livestock producers, organized by MESSE C.
In 2013, MESSE C needed a better way to handle registration and entrance flows. They wanted to reduce queues, lower manual staffing costs, and collect clean, actionable data about their visitors.
By working closely together on the floor of NutriFair, we co-created and battle-tested the self-service registration and name badge printing solutions that would lay the foundation for the entire EXPOGENIUS platform.
Why the entrance became the starting point
Exhibitors: Satisfaction is Key
Specialized professional fairs like NutriFair create value when exhibitors meet relevant visitors and the organizer can document activity, follow-up and learning.
Visitors: Smooth Entrance Flow
Professional visitors demand a frictionless entrance, fast check-in, and instant relevance to justify their time away from operations.
Organizers: Practical Development
The platform creates a practical foundation for smoother operations, better data and stronger fair development over time.
Portfolio
Our Joint Trade Fair Portfolio
Over more than a decade of close partnership, our collaboration with MESSE C has expanded across multiple professional trade fairs, delivering smooth, reliable operations and high-end experiences.
NutriFair
A professional trade fair for livestock producers, where our partnership began.
Kloakmessen
The specialized trade fair for the sewage and wastewater industry.
Danish Security Fair
A professional trade fair for security, surveillance, and risk management.
Danish Furniture Fair
A professional trade fair presenting Danish furniture design and craftsmanship.
Kirkens Forum
A professional trade fair and exhibition for church administration and design.
Solutions
Co-created Entrance Solutions
Self-Service Check-In
Reduces staffing needs and helps keep the entrance moving through fast self-service check-in and badge printing.
Registration and data foundation
Creates a reliable data foundation for attendance, peak times and aggregated visitor segments.
Organizer operations
Gives the organizer team a clearer operational overview of attendance, flow and resource needs during the fair.
Outcomes
Delivering Measurable Value
Smooth entrance flow
Self-service check-in kiosks print badges quickly on arrival and support a smooth, professional entrance experience.
50% Hardware Reduction
By optimizing the self-service flow and kiosk design, we successfully reduced the required entrance hardware by 50% while maintaining peak check-in capacity.
Eco-Friendly Badge Flow
By eliminating single-use plastic badge holders, we significantly reduced plastic waste while saving hours of manual pre-assembly work for the organizer team.
Frictionless Hospitality
With self-service handling the registration, entrance staff are freed from operating complex systems and can instead focus on delivering warm, professional hospitality.
Reduced staffing needs
Self-service automation significantly lowers the need for manual entrance staffing while increasing throughput.
The NutriFair Legacy
Continuous co-creation and testing on NutriFair has paved the way for robust platform features.
Want to streamline your entrance operations?
Let's discuss how we can help you eliminate queues, reduce staffing, and build a solid data foundation for your next trade fair.